Lex: FT’s flagship investment column
I used free resources like YouTube “how to” videos and TikTok tutorials. Those helped me build our website and start marketing on my own. I coordinated everything — from sourcing pasta and sauce producers in Italy to working with packaging designers and manufacturers — and solved the logistics as they came. Before launch, I brought in freelancers to help with package design and marketing at reasonable costs. The process was hands-on, lean and very intentional.
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Meanwhile, the EU says CCS is necessary to achieve the goal of "net zero" emissions by 2050.